Coachman
South Lake Tahoe, California
Hotel, Bar
2016
Most Instagrammable New Hotels Around the World
The Coachman
Role
Building Design, Branding & Identity, Interior Design
Scope
Renovation: 42 Room Hotel, Lobby & Bar
Partners
Architect: Brian Shinault Architecture
Contractor: Sierra Sustainable Builders
Collaborators
100x Better, Luke Beard, Dust to Dust, Forever Redwood, The Hill-Side Mills, Stephen Kenn, Andrew Neyer, Jason Pickens, Schoolhouse Electric, Eric Trine, Utility Canvas
Photographers
Luke Beard
Designer
Studio Tack
Awards
Ahead Awards
Best Bar/Lounge, 2017
Press
From…
Architectural Digest
By Francesca Gilberti Burke
The volume of vintage motel stock in South Lake Tahoe was not lost on industry veteran Justin Wazka, who purchased a 1960s property with his brother. With a clean, rustic look (read: lots of plywood) and welcoming spaces to gather, The Coachman is brand-new and ready for business—think Ace Hotel meets Route 66 meets Fallingwater. From Frette linens to Stumptown-trained baristas and a well-curated wine list, the hotel is intended to be somewhere you come and stay . . . all day. Be sure to take advantage of the fireside s’more service that lasts well into the evening.
